Top 10 What Is Makeup Forever

What it is:A mineral oil-free, gel makeup remover for eyes and lips.What it is formulated to do: Instantly removes impurities and even waterproof makeup on the most sensitive eyes, and works well for contact lens wearers. Moisturizes and soothes eyelids. What else you need to know: Extremely effective and incredibly gentle, this lightweight cleanser won’t leave the eyelids feeling greasy. Dermatologist and ophthalmologist-tested.Sephora is the exclusive beauty retailer for this product.

Product Description

Bye-bye pores! You are one second away from smooth, poreless skin. Give your face the perfect face makeup base with Maybelline New York’s iconic Baby Skin Face Primer. The instant skin smoother will erase the look of pores in seconds leaving the skin with a soft matte finish. Our makeup artists conspired with our research labs to create a lightweight and breathable formula that lets makeup glide on and blend beautifully for professional results. The Baby Skin blur cream can be worn alone or under a foundation for a mistake-proof poreless smooth skin.

Brand Story

By Maybelline

What it is:An ultra long-lasting, matte finish, oil-free, waterproof, full coverage concealer.What it is formulated to do:Designed to cover major imperfections like scars, hyperpigmentation, major discoloration, burns, and tattoos. This light and creamy concealer contains a high concentration of pigments that stay put, making it perfect for use on the face, as well as the body. Clinical Testing/Results: Clinically tested on sensitive skin and dermatologically controlled for gentleness.Sephora is the exclusive beauty retailer for this product.

What it is:A makeup primer that assists with balancing the skin’s texture and tone for smoother, more even, and longer-lasting makeup wear.What it does:Prep skin for your makeup routine with Step 1 Skin Equalizer Primers, and address your skin concerns with this innovative makeup primer. Perfect for balancing skin and achieving an ideal makeup result, itâ€s lightweight and creamy, leaving a more evenly-toned appearance, and increases foundation’s hold.

What it is:An ultra long-lasting, matte finish, oil-free, waterproof, full coverage concealer.What it is formulated to do:Designed to cover major imperfections like scars, hyperpigmentation, major discoloration, burns, and tattoos. This light and creamy concealer contains a high concentration of pigments that stay put, making it perfect for use on the face, as well as the body. Clinical Testing/Results: Clinically tested on sensitive skin and dermatologically controlled for gentleness.Sephora is the exclusive beauty retailer for this product.

What it is: A three-time award-winning universal translucent finishing powder to be applied over foundation or worn alone. What it does: This industry-recognized luxe finishing powder sets the foundation and slightly mattifies skin without changing its natural contours. Made of 100 percent-mineral silica, it softens the appearance of imperfections, fine lines, and pores and completely evens out the complexion for a glowing, radiant look. This translucent, dermatologist-tested, and talc-free formula does not dry the skin. One universal shade works for all skintones. The lightweight, silky texture and ultrafine formula adds a soft focus effect for a flawless finish and can be applied over foundation or worn alone. What else you need to know: The full size comes in a spill-proof container.

What it is: A bestselling HD foundation that appears more invisible, comfortable, and natural-looking than ever. What it does: Developed specifically for the film and TV industry’s most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion—on and off camera. Completely invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium coverage with a lightweight texture that looks just like skin. Long-lasting with a natural-looking finish, Ultra HD Liquid Foundation is formulated with hyaluronic spheres for time-released hydration that ensures comfortable wear on all skin types. Now available in an expanded range of 40 shades to match all skintones, Ultra HD is the perfect everyday foundation for a flawless complexion—and an unretouched life. What else you need to know: MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Foundation, the first and only foundation designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera—and to the naked eye. “My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women.”—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director Convert your HD Liquid Foundation shade to Ultra HD Liquid Foundation using the “Ultra HD Shade Conversion Chart” in the Articles section below.

What it is:An alcohol-free liquid that sets and waterproofs all powdery makeup and pencils. What it is formulated to do:Increases the intensity of makeup colors and pearl effects as it instantly waterproofs your makeup.Dany Sanz Tip:Use a fine brush dipped in eye seal to apply a line of glitter or diamond powder under the lash line. Use Eye Seal mixed with different textures to create waterproof skin jewels.Sephora is the exclusive beauty retailer for this product.

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